Recently, Master Kong joined forces with its spokesperson for tomato, egg, and beef noodles, Yang Zi, to launch its 2023 New Year campaign. The original Weibo topics #Kangshifu Tomato, Egg and Beef Noodle Brand Spokesperson Yang Zi# and #Yang Zi's Favorite Master Kong Sunshine Tomato# have garnered a total of 510 million+ readings, with a total of nearly 3.8 million discussions for both topics combined! Master Kong has utilized online resources to present a coherent rhythm and linked multiple segments directly to e-commerce platforms. This has successfully attracted a large number of social media users to the e-commerce platform, creating a complete closed loop from precise seeding to active purchasing.
Recently, RIO cocktail officially announced Xiao Zhan as the global brand ambassador, and the original Weibo topics #Xiao Zhan RIO global brand ambassador # and #RIO refreshing, more refreshing and more sensational # gained a total of 3.6 billion exposures, and the discussion of the two topics exceeded 7.26 million! RIO has been successfully attracting attention from all over the world through simultaneous online and offline promotion and multi-node linkage of user communities.
Recently, Master Kong and brand ambassador Zhang Yixing once again joined hands, using music and dance to collide with classic products to stimulate user attention, and then combined with the elements of artists to create creative and practical merchandise gift boxes, coupled with a wealth of online interactive play to attract the entire region to participate and take the initiative to produce original materials, activities covering the entire region over 21.47 billion users, to enhance the brand voice at the same time drive product sales, successfully spread out the theme of "Move, We Want This Taste"!
Recently, BOGNER and its brand ambassdor Yang Yang held a 90th anniversary themed activity, and the original Weibo topics #BOGNER brand spokesman Yang Yang# and #Finding old friends# gained 350 million read, and the total comments of both topics was nearly 3.96 million! Bogner held a series of activity with online and offline resources focus on people's preferences, not only deepened the target groups' memory of the brand, but also successfully attract the attention of the whole community!
Recently, Linsy officially announced Wang Yibo as the global ambassador of the brand, the original Weibo topic #Wang Yibo endorsement Linsy # and #Wang Yibo sit whatever you want # received a total of 980 million exposure, the topic accumulated discussion more than 2.834 million! Through online and offline synchronous publicity, control user preferences, mobilize the demand of costumers, so as to attract the attention of the whole area to detonate the popularity, successfully spread the main products in trend.
Recently, Superb officially announced Luo Yizhou as the brand's all-round guardian, and the original Weibo topics #Luo Yizhou Superb All-round Guardian# and #Luo Yizhou 520 Superb Guardian# gained a total of 950 million+ exposures, exceeding expectations by 2375%, with a cumulative topic discussion of nearly 5.48 million! Superb used scenario-based recommendations to precisely hit on user preferences and attract the attention of the whole society, successfully achieving maximum effect!
Recently, with the hit TV series "Immortal Samsara", the popularity of the main actor Cheng Yi has skyrocketed again and again, successfully topping the Weibo role hot list. The episode was aired for only 16 days to gain more than1.6 million followers on Weibo and Tik-tok. He dominated the social media and was on the top of all the hot search lists overnight. Will he become the next brand’s new favorite celebrity after gaining explosive popularity?
On June 15, Junlebao simple dream officially announced Yang Mi and Bai Jingting as brand spokespersons, which set off a new trend of healthy consumption in the young community and triggered the consumption enthusiasm of "fear of sugar, drink simple dream" on the whole network. What makes Junlebao simple dream successful in the community? Is this the start of a new marketing model?
Good news! Richora won the IAI International Advertising Award and the Silver Award of Golden Mouse Digital Marketing Competition!
Tan Jianci got 8 endorsements in a month, why is this 12-year-old idol suddenly sought after by brands?
