Recently, Bosideng officially announced Xiao Zhan as the brand's spokesman, and the campaign topic #Xiao Zhan endorse Bosideng# quickly gained 1.37 billion views and 4.3 million discussions. Bosideng dared to break through with deep insight and made an official announcement directly without teaser! And cooperate closely with the effective linkage of multiple marketing channel to ignite the enthusiasm of users and produce a lot of high-quality UGC to help the brand and products go viral.In the end, not only enhance the brand value, but also harvest the user's great affirmation!
At the end of November, the cooperation between L 'Occitane and Liu Yu was blockbuster upgraded. The cooperation title from "body fragrance vitality ambassador" formally upgraded to "brand ambassador", contrary to the normal situation that many brand artists' cooperation is mainly based on short-term endorsement, which is not only the brand's praise for the past cooperation of the spokesperson, but also the brand's accurate prediction and full affirmation of the future growth of the spokesperson.
Recently,HSU FU CHI officially announced Gong Jun as the brand's spokesman,and the campaign topics #Gong Jun × HSU FU CHI gift box Gong Xi Li# and #Gong Jun endorse HSU FU CHI# received 260 million views and 200 million views and 1.59 million discussions.The total number of interactions on related Weibo exceeded 4.77 million.The brand deeply grasps the young consumer group's preference for customized gift boxes,and promotes the brand to glow with new vitality,and finally achieved marketing results beyond expectations!
Deli in 40th anniversary hand in hand Wang Yuan starts brand upgrade campaign, draw support from spokesperson to infiltrate Gen Z marketing,Help the brand to be accepted and recognized by more people.
Recently, Vewin officially announced Yang Di endorsement the brand, and the campaign topics #Yang Di endorse Vewin# and #Don't irritate my mom# received over 1.02 billion reads and 1.56 million discussions! Many activities triggered an interactive craze on the internet. With a deep understanding of the endorsement and profound insight into the user market, Vewin smoothly laid out the rhythm of this preheating official announcement, and finally achieved marketing results beyond expectations!
Cicely Ju officially announced that she is INTO YOU lip makeup spokesperson, because her beautiful appearance strongly stimulates the minds of consumers,the endorsement effect index is as high as 83.55,even far more than many popular male stars.
The activity #My growth memorial# of 2021 Sino Weibo ended successfully,two accounts of Fanidol won monumental medal awarded by Sino Weibo!The major account “Fanidol Entertainment” fans exceeded 10 million,star interview account “doujie start liao” fans exceeded 5 million.Thereinto,Fanidol Entertainment gained reposts、comments and likes more than 148 million, cumulative video playback volume exceeded 160 million, the cumulative reading volume of many original topics is nearly 5.4 billion! Under the self-media Red Sea market of “Discover new things whenever and wherever”, Fanidol worked industriously,produced high-quality exclusive content continuously, achieved a big development in platform value and influence!
In order to win the Mid-Autumn Festival Advertising campaign, Ferrero Rocher announced the spokesman Li Xian officially. The classic chocolate incarnated the full moon, while Li Xian incarnated the poet under the moon. The scene marketing fitted the actor's characteristics very highly, and filled with Mid-Autumn Festival atmosphere, the combination of products and effects can enable Ferrero Rocher.
Using the five senses to catch fans attention by watching, hearing, tasting, touch, smelling, RICHORA broke through 30+ brands that YIBO endorsement, stood out from 2,832 entries from 651 companies , won 2021 Topdigital Innovation Award with selling out 9785 sets of gift boxes in one second, 1.169 billion reading of 3 weibo topic. The award is considered digital marketing innovation trend vane.
Recently, ZhiJiang Advertising joined hands with Nestlé Crunchy Sharks to create a brand double fan linkage. The event eventually radiated 930,000 fans to call the brand's chief tasting officer He Luoluo. The total amount of Weibo interaction reached 1.13 million, setting off a traffic storm.
